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6 Reasons Why I Started A Caffeinated Energy Bar Company
By Matt C.
Last Updated Jan 11, 2024
Summary: After feeling hungry and tired while studying for an exam in my junior year of college, I walked into a coffee shop and paid $7+ for a coffee + sugary snack. As I walked out, I asked myself: "What if there were a delicious and affordable energy product that made me feel great?"
1. I wanted to take back my time
1. I wanted to take back my time
Meet the most convenient energy boost ever invented. I was tired of waiting in line at coffee shops or being caught hangry. Verb Bars are pocket-sized and easy to bring anywhere. Now, I'm never caught without an energy boost when I need it most.
2. I needed a pre-workout I could trust
2. I needed a pre-workout I could trust
I'm an avid runner, and I've also gone through phases where I was lifting or biking almost every day. I've tried every energy option out there and nothing feels better on my stomach and my energy levels than a Verb Bar 15 minutes before my workout.
3. I'm a health-nut with a sweet tooth
3. I'm a health-nut with a sweet tooth
I struggled with energy levels for a long time before I started Verb. I was constantly crashing and not feeling my best, and I became obsessed with understanding my body and how to keep myself feeling great. I also love a sweet treat after a meal, so Verb is the perfect post-lunch dessert.
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4. I wanted to avoid mid-day crashes
4. I wanted to avoid mid-day crashes
Nothing feels worse to me than having a productive and energized morning, only to crash right after lunch. Beating the "Afternoon Slump" became my mission and I'm proud to say Verb has cracked it.
5. I wanted to build something with my best friends
5. I wanted to build something with my best friends
When I first pitched the idea for Verb to André and Bennett (my two co-founders), I never could've imagined that I was embarking on the journey of a lifetime. Almost 6 years, millions of bars, and an adopted dog later, I feel so grateful for all of it.
6. I wanted to help people
6. I wanted to help people
More than anything, I felt like I couldn't possibly be alone in my struggles with staying energized. I wanted to make a product that would help as many people as possible, and I'm proud to say that Verb is energizing doctors, busy moms, students, and anyone else who needs an energy boost.
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4.84 Stars
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